• Question 1
Nestlé was unsuccessful in early attempts to sell its chocolate in India. It discovered its chocolate bars were not suitable for the Indian markets because the candy had to sit in direct sunlight without benefit of air conditioning and became messy. Nestlé adopted an innovation strategy and developed Chocostick, a liquid chocolate, which is very popular. Solving this problem involved what management function?
• Question 2
First-line managers will most likely have to:
• Question 3
The informational role managers’ play when they share information they have collected with their subordinates and others in the company is called the ____ role.
• Question 4
• Question 5
According to Mintzberg, which role would a manager assume if she were trying to convince union members to accept a 25-cent-per-hour reduction in pay in order to keep the manufacturing plant open?
• Question 6
Typical responsibilities for ____ include setting objectives consistent with organizational goals and then planning and implementing the subunit strategies for achieving these goals.
• Question 7
Coca-Cola and PepsiCo spent a total of $75 million to launch mid-calorie sodas. The new brands grabbed a combined market share of less than 1 percent. Coke’s and PepsiCo’s ____ would be responsible for determining that the product should be deleted from each of their product lines.
• Question 8
In Great Britain, Nestlé introduced a candy bar called Yorkie with the slogan “It’s not
for girls!” The resulting furor over this sexist campaign required its British managers to spend a great deal of time in the role of:
• Question 9
____ is defined as getting work done through others.
• Question 10
A manager engaged in the management function of ____ is determining organizational goals and the means for achieving them.
• Question 11
A manager engaged in the management function of ____ is monitoring progress toward goal achievement and taking corrective action when needed.
• Question 12
A U.S. Marine drill instructor motivating new recruits to challenge themselves is engaged in which management function?
• Question 13
As the human resources manager for Spring Engineering and Manufacturing Corp. in Canton, Michigan, Kim Radeback had to find inexpensive ways to reward high performing employees and bolster morale during a sales-flattening economic downturn. Radeback had to engage in which management function?
• Question 14
Managers who train and supervise the performance of nonmanagerial employees and who are directly responsible for producing the company’s products or services are categorized as:
• Question 15
Creating a competitive advantage through people relies heavily on the use of which skill to reward people for providing exceptional customer service?